"You're worth it - if white."

I read this article a while back: You're worth it - if white. L'Oréal guilty of racism.

To simplify, a division of the cosmetics company in France was selecting primarily white models for their shampoo promotions. When the discrimination issue was uncovered, they were fined 30k euros and one of the senior figures received a 3-month prison sentence.

This incident got me thinking about the concept of company reputation. Nowadays with the improved ease of spreading information, company reputation can and should be the primary and critical public relations device. How will hearing about a case like this affect consumer behavior? How much illegal and/or immoral activity is happening all over, but is going unnoticed? We need more undercover reporters and corporate journalists out there. To take corporate liability to a whole new and appropriate level. We'll also need some system in place that punishes reporting inaccurate information. Complex details aside, it is definitely a direction to strive towards.